Improved colleague discount

15th November 2023

Leanne Caswell

Improved colleague discount

• For veterans and existing colleagues in Scotland and Wales, from Wednesday 15th November, colleague discount at Sainsbury’s will apply to eligible BWS lines – just like it is in England and Northern Ireland.

• The discount will apply to around 85% of beers and wines at Sainsbury’s. We cannot apply the discount to all lines as there are regional differences in minimum unit pricing for alcohol which still apply. Broadly speaking, lines excluded will tend to be the lowest priced wines and beers.