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Sainsbury's Journal July 2014

The BIG Journal feature Message Mike For more than ten years, the Tell Justin scheme has been gathering your bright ideas on ways to save money, or make life easier for customers and colleagues alike. With the new Message Mike scheme, which launches in July, this year’s ideas could make it the most successful year so far. Scheme manager Louise Draper takes a look at a decade of your ideas that have changed the way we do things and helped make Sainsbury’s a great place to work and shop. The Tell Justin scheme has gone from strength to strength, with an evergrowing 06 Journal postbag of tips and suggestions. They come in on cards, by email, online and text. Whether the tips were big or small, we’ve loved receiving them all – from ways to save money or make your life easier, to suggestions of how we can improve the service we offer or be more environmentally friendly. In the past, we’ve had a great suggestion to add the option of still water to our kids’ café meals, and one of the earliest ideas saved us a huge amount on fuel by shortening a lorry route. But suggestions don’t have to be big-scale ideas, or save huge amounts of money. In fact, it’s usually the smaller, less obvious suggestions that really add value, as you can see from the colleague ideas here. Occasionally people suggest the same thing, and that’s often a sign that something needs to change or improve. For example, lots of you said counters colleagues should have Christmas aprons so they can join in the festive spirit and still meet hygiene standards. It’s a great idea and one we’re already looking into for next Christmas! Looking ahead to Message Mike, the ideas will be reviewed by the team, a reply will be drafted and it will go to Mike and the board for approval. We’ll give £10 in LOVE points for new ideas with good potential and Mike will award £100 in LOVE points for his chosen suggestion of the month. We already know that your ideas make our lives easier and help us serve customers better, so Mike wants to know about them all. It’s a weekly priority and he’ll champion his favourite ideas to make them happen. Please keep them coming! “I’m really looking forward to seeing your suggestions for Message Mike, so please keep sending them in...” – Mike Kevin’s text-book idea Carlisle Groceries Online Manager Kevin Wilson put his finger on a great idea to cut down on paper use and make it easier for more drivers to listen to the voicemail updates sent to share information. He realised that drivers often lost the piece of paper they were given with the new voicemail passcodes and so suggested the codes were texted to their mobile phones instead. “It was just a simple change that no-one had spotted,” said Kevin. “But it has helped with driver engagement and more colleagues now feel they are part of the team. It’s also great to see that colleague ideas are put into action.” LOUISE SAYS: This is a great example of Making it Simpler. Around 20% of our drivers currently listen to the voicemails and this will make it easier for the team to measure improvements in uptake over time, and improve driver knowledge and engagement with customers.


Sainsbury's Journal July 2014
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