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Sainsbury's Journal Feb 2014

The big question Hello The Journal: Tell us what Active Kids has achieved in recent years? Tara: We’ve donated over £136 million worth of equipment and experiences to schools, nurseries and groups in the last nine years. Last year we issued more vouchers than ever before and saw a brilliant sales uplift in our stores too. The most popular item was a box of tennis balls, but we love giving away bigger items as well. The Journal: Why is Active Kids important to our customers? Tara: It’s a trusted scheme that they know benefits kids in their own families, communities and nationwide. Our customers appreciate how we help schools and groups to get kids active and teach them about healthier living. The Journal: What’s new for 2014? Tara: This year we’re making food as big a focus as sport. Equipping kids for a healthy life is about balancing ‘energy in’ from food and ‘energy out’ through exercise. There’s a big range of cooking equipment on offer, along with teaching packs for schools and groups to get kids involved in cooking activities. The Journal: How do we let schools and groups know about Active Kids? Tara: We send every registered organisation an info pack with posters, banners and collecting boxes. They can create their wish list online at www.sainsburys. co.uk/activekids and then share this online or print it out for their collectors. If you know a school or group that would like to join in, get them to sign up online and we’ll send them a pack to get them started. The Journal: Do we have celebrity support for Active Kids? Tara: Yes, Ellie Simmonds and David Beckham are our Active Kids Ambassadors again. They’re on all the posters and info instore and in schools. We love this year’s eye-catching Active Kids images: there are posters aimed at different age groups to get everyone excited about collecting for their school. The Journal: What can colleagues do to help? Tara: Their enthusiasm makes all the difference. We need them to tell customers at the checkout and on the doorstep about the vouchers and use the name ‘Active Kids’. It really helps if you remind people to pass them on to their local school or group, so as many kids as possible will benefit from extra cooking equipment and sports kit this year. 2013 was an exciting year for colleagues at Sainsbury’s Bank in Edinburgh after we announced we’d be taking full ownership of the Bank. They’ve seen huge growth and are now planning for more expansion. Kris Lang, Head of Customer Service, tells us more... How will we be helping kids to be active AND eat healthily? We’re celebrating nine years of Active Kids with a fantastic choice of sports and cooking equipment for schools and groups. Head of Sponsorship Tara Hewitt tells us why she and the Active Kids team can’t wait to start handing it all out. It’s really all about our customers. There are 23 million transactions each week by customers who know and trust the Sainsbury’s brand. We’re all very customer-focused, and want our customers to understand that Sainsbury’s Bank is a great continuation of our stores – the same look and feel, values and great service. We’re moving into our new offices in June. While other banks are downsizing in the current economic climate, we’re undergoing a period of growth, with profits increasing by over 40% in 2012/13. Our colleague numbers have also gone up by more than 20%, so we’ll soon be moving down the road to bigger premises. It’s great to have our Local Charity right on our doorstep. We’re supporting the Aberlour Child Care Trust, which works with vulnerable children and their families. We’ve worked together to repaint the charity’s respite home and contributed gift vouchers for Christmas presents (matched by the Bank with Sainsbury’s vouchers). Some of us took part in a New Year’s Day swim in the icy waters of the Forth. We’ve raised a fantastic total of £6,500 since November! Journal 03


Sainsbury's Journal Feb 2014
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