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Sainsbury's Journal Feb 2014

Quick word David Barrett and Lisa Main from Sainsbury’s Bank went back to basics recently to discover that great value food does not mean you have to compromise on quality. Find out what they and their colleagues thought of some tasty dishes served up at the Edinburgh Cookery School on page 6. INSIDE Sport Relief is nearly here, and I am really looking forward to seeing if we can beat our previous total of more than £5.5 million. In this issue, we have some early news about how you can do your bit by swimming, cycling and running (see P5). We also feature on P8 some of our great products that will help Sport Relief support even more worthwhile causes both in the UK and overseas. Active Kids is back for 2014, and on P3 Tara Hewitt explains why we’re putting the focus as much on food and nutrition as on keeping active. The energy our children take in is just as important as the energy they use up, and Tara explains how we will be getting that message across in the coming weeks. Finally, check out our food feature on P6 where colleagues from our Sainsbury’s Bank team try some great-tasting items from our basics range – and get a surprise as to just how little they cost. At this time of year, when people are inevitably thinking about the family budget after Christmas, we want to show colleagues and customers how we can help them Live Well For Less without compromising on our values or quality. 04 TEN THINGS YOU NEED TO KNOW How we’re making your roast go further, and continuing our support for British athletics. 06 THE BIG JOURNAL FEATURE Why our basics range can help customers save money without compromising on quality or our important values. 08 WHY WE LOVE: February We look ahead to Sport Relief 2014, and how our products will raise money for projects both in the United Kingdom and overseas. 10 YOUR NEWS Newquay’s Dominic Wood is on top of the world after scaling Mount Kilimanjaro for the Cornwall Air Ambulance Trust, and the Wakefield Wheelers are given a fundraising boost. 12 YOUR NEWS Langlands Park Depot’s Alan MacDonald clinches a Young Achiever Award, and colleagues raise their voices for Christmas. 14 Take A Break Your chance to win an iPad thanks to Unilever, plus more fashion tips with Style SOS. Are you ready to run, cycle and swim for Sport Relief? Find out how these Chester colleagues took it down the line to raise money for a local youth group – see page 11. From the Sainsbury’s Archive – how we’ve helped promote fun and healthy lifestyles 1919 – After the First World War, colleagues began to organise football teams for inter-store competitions, such as the first-ever Sainsbury Cup final between Lewisham and the Blackfriars Head Office in Bellingham. Cheered on from the sidelines by founder John James Sainsbury, Lewisham pulled off a thrilling 4-3 victory to clinch the trophy. 2005 – Since its launch nine years ago, the Active Kids programme has been a huge success in inspiring young people to be more active. To date, over 49,000 nurseries, schools, Scout and Guide groups and sports clubs have shared over £136 million worth of sports, cookery and gardening equipment. 1981 – Colleagues got their skates on to take part in the annual grocery trade pancake race… literally! The event, held every Shrove Tuesday at Lincoln’s Inn Fields in London, brought colleagues together from all over the country to race on wheels. 02 Journal * Turn to page 3 for more information on Active Kids, and page 4 for more on Sport Relief.


Sainsbury's Journal Feb 2014
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